Below is the press-release for the Malaysian Night Market in the Meat Packing District
August 30, 2010, New York - Malaysia Kitchen for the World, a campaign launched by the Malaysia External Trade Development Corporation (MATRADE) to promote Malaysian cuisine and restaurants in the New York City metropolitan area, in partnership with LUCKYRICE, an integrated lifestyle brand and consumer guide to the Asian culinary world, is hosting the ultimate street food celebration: a festive Malaysian Night Market featuring classic Malaysian hawker foods by local restaurants. The event occurs Tuesday, September 14 from 6:30pm to 10:00pm in the Chelsea Triangle of the Meatpacking District on 14th St. and 9th Ave.
With colorful tents, umbrellas and lanterns inspired by the open-air markets of Kuala Lumpur and Penang, the Malaysian Night Market in the Meatpacking District will offer an array of traditional Malaysian street grub. From roti canai to curry laksa and nasi lemak (a tasty rice dish served with spicy curry chicken or beef rendang), offerings draw upon Malaysian cuisine's Malay, Chinese and Indian influences. Participants include Betel, Café Asean, Fatty Crab, Laut, New Malaysia, Nyonya, Spice Market, and the upcoming Asian restaurant with consultants Todd English and Ian Chalermkittichai.
Besides delicious street food, the event will feature engaging Malaysian cultural dances on a dedicated stage. All food will be on sale for $4 to $8.
The location, the Chelsea Triangle, is an outdoor plaza situated on 14th St. between 9th Ave. and Hudson St., at the tip of the trendy Meatpacking District. The plaza faces high-end fashion retail stores and restaurants, and will be bustling with trendsetters and fashionistas in town for Fashion Week.
About Malaysia Kitchen for the World
Malaysia Kitchen for the World is a global initiative of the Malaysian government that aims to educate and inform consumers about Malaysian cuisine and Malaysian restaurants throughout the world. The New York campaign seeks to boost interest among American food lovers to try Malaysian cuisine and visit Malaysian restaurants in the New York metropolitan area as well as in other locations in the United States. The program also seeks to facilitate local chefs and restaurateurs to introduce Malaysian cuisine at their establishments. Visit malaysiakitchennyc.com for more information.
About MATRADE
The Malaysia External Trade Development Corporation (MATRADE) is Malaysia's national trade promotion agency. Established in March 1993 as a statutory agency under the Ministry of International Trade Industry (MITI), MATRADE is responsible for assisting Malaysian companies to succeed in the international market by developing and promoting Malaysia's exports to the world.
About LUCKYRICE Festival
From rich online content to live events, LUCKYRICE aims to be a consumer guide to the Asian culinary world. The inaugural LUCKYRICE Festival, an 11-day celebration of Asian food and culinary culture around New York City, launched successfully in April 2010.
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